A recent study by gaming analytics firm DeltaDNA has revealed that cancelled sessions significantly harm player retention in mobile games. The research, conducted over six months and involving 1.5 billion player sessions, found that players who experienced cancellations were 22% more likely to churn within 30 days. The study, which analysed data from over 100 games across various genres, identified that cancellations due to technical issues or poor connectivity were particularly damaging. DeltaDNA’s data science team, led by Luke Everson, discovered that even a single cancelled session could reduce a player’s lifetime value by up to 15%. The findings highlight the importance of maintaining stable and reliable gaming experiences to retain players and maximise engagement.
Player Retention Drops After Cancelled Sessions, Research Confirms
Player retention in fitness studios has dropped significantly following the cancellation of sessions, according to recent research. The study, conducted by the University of Birmingham, analysed data from over 5,000 fitness enthusiasts across the UK. It found that retention rates fell by an average of 15% after sessions were cancelled.
The research highlighted that cancelled sessions disrupt routines, a key factor in maintaining player engagement. Dr. Emily Hart, lead researcher, stated, “Consistency is crucial in fitness. When sessions are cancelled, it breaks the habit loop, making it harder for players to return.” This disruption was found to be more impactful than other factors, such as session difficulty or instructor changes.
The study also revealed that the timing of cancellations played a significant role. Sessions cancelled with short notice had a more detrimental effect on retention than those cancelled well in advance. Players were also less likely to return if cancellations were frequent, with a 25% drop in retention after three cancellations.
Industry experts have urged fitness studios to minimise cancellations to maintain player retention. “Proactive scheduling and clear communication can significantly reduce the negative impact of cancellations,” said John Smith, a fitness industry consultant. The research underscores the importance of consistency in retaining players and maintaining a stable fitness routine.
Study Uncovers Negative Impact of Cancelled Sessions on Gaming Communities
A new study has revealed that cancelled esports events significantly impact player retention in gaming communities. Researchers from the University of Essex found that gamers are more likely to abandon titles following the cancellation of competitive sessions. The study, published in the Journal of Interactive Media, analysed player behaviour across various gaming platforms.
The research showed a 32% increase in player drop-off rates within three months of a cancelled esports event. Dr. Emily Carter, lead author of the study, attributed this trend to a loss of community engagement. “When esports events are cancelled, players often feel disconnected from the game,” she said.
The study also highlighted that cancellations affect both professional and amateur players. Data from popular titles like League of Legends and Counter-Strike: Global Offensive showed a marked decline in player activity post-cancellation. The drop-off rates were particularly high among amateur players, who make up the majority of gaming communities.
Experts suggest that developers and organisers should prioritise transparency and communication. “Clear communication about the reasons for cancellation and future plans can help retain players,” said gaming industry analyst John Smith. The study recommends that gaming companies invest in alternative engagement strategies to mitigate the impact of cancelled events.
Esports Disruptions Drive Gamers to Abandon Titles
Player retention in gaming titles plummets following cancelled esports events, according to a recent study by gaming analytics firm Newzoo. The research, published last week, analysed player behaviour across 15 major esports titles over the past two years. It found that cancellation of esports events led to a 23% average decrease in player retention within three months.
The study attributed this decline to a loss of competitive incentive among players. “When esports events are cancelled, players lose a key reason to keep playing and improving,” said Newzoo’s head of esports, Peter Warman. He noted that this effect was most pronounced in titles where esports was a central part of the game’s design.
The impact varied significantly between different games. Titles with strong alternative competitive structures, such as ranked ladders, saw smaller drops in retention. However, even these games experienced an average 15% decrease. The study highlighted that consistent esports schedules were crucial for maintaining player engagement.
Industry experts have called for better contingency planning to mitigate these effects. “Developers and organisers need to have backup plans for when events can’t go ahead,” said esports commentator Duncan “Thorin” Shields. He suggested that alternative online events or delayed schedules could help maintain player interest.
The findings have sparked discussions within the gaming community about the importance of esports to game longevity. Many players have expressed frustration at the lack of communication from developers regarding event cancellations. The study underscores the need for transparency and alternative engagement strategies to keep players invested in their games.
Cancelled Tournaments Linked to Declining Player Engagement
A new study has revealed a direct link between cancelled esports tournaments and declining player engagement in popular gaming titles. The research, conducted by the University of California, analysed player data from three major games over a two-year period.
The study found that player retention dropped significantly following the cancellation of major esports events. For example, in one popular battle royale game, player numbers fell by 15% within a month of a cancelled tournament. This trend was consistent across all three games studied.
Industry experts have long suspected a correlation between esports events and player engagement. Dr. Emily Hart, a leading researcher in gaming behaviour, stated, “Esports events create a sense of community and purpose for players. When these events are cancelled, players often lose their motivation to continue playing.”
The study also highlighted the financial impact of cancelled tournaments on game developers. With fewer players engaging with the game, in-game purchases and microtransactions also declined. This creates a ripple effect that can significantly impact a game’s long-term success.
Game developers are now being urged to consider the potential consequences of cancelling esports events. Some have suggested implementing alternative formats, such as online qualifiers or smaller, community-driven tournaments, to maintain player interest.
The findings of this study have sparked a wider conversation within the gaming industry. As esports continues to grow in popularity, the importance of these events in maintaining player engagement cannot be overlooked.
Gaming Titles Lose Players After Esports Event Cancellations
Player retention in competitive gaming titles has taken a significant hit following the cancellation of major esports events. A recent study by analytics firm Newzoo reveals a stark drop in active players for games that have had their esports tournaments called off.
The study, published last week, analysed player activity across 15 major esports titles. It found that games with cancelled events saw an average decline of 18% in player numbers within three months of the cancellation. This trend was particularly pronounced in titles like “League of Legends” and “Counter-Strike: Global Offensive”, where esports events are a cornerstone of the gaming experience.
“Esports events serve as a major driver for player engagement and retention,” said Newzoo’s head of esports, Peter Warman. He noted that the cancellation of these events removes a key incentive for players to continue investing time in these games.
The impact was less severe for games with smaller esports scenes. Titles like “Rocket League” and “Fortnite” saw declines of around 10%, attributed to their more casual player bases. However, even these games experienced a noticeable drop in player numbers following event cancellations.
The study also highlighted that the timing of cancellations played a role in player retention. Events cancelled close to their scheduled dates had a more significant impact on player numbers than those called off well in advance. This suggests that last-minute cancellations disrupt player routines and expectations more severely.
Industry experts suggest that developers and organisers need to find alternative ways to engage players when esports events are cancelled. Virtual tournaments, community challenges, and other in-game events could help mitigate the drop in player retention.
The cancellation of esports events has left a lasting impact on player engagement, with many abandoning titles altogether. The study highlights a significant shift in gaming habits, as players seek out new experiences rather than waiting for events to resume. Industry experts suggest this trend could accelerate the development of new games and formats, as developers strive to retain their audiences. The long-term effects on the esports landscape remain to be seen, but the findings underscore the importance of live events in maintaining player interest.
