Gamers across the UK are facing increasing financial barriers to entry and participation in 2023, with the cost of living crisis exacerbating existing inequalities in the industry. New data from Ukie, the trade body for UK games, reveals that 42% of British gamers have reduced their spending on games due to rising costs, while 15% have quit gaming altogether.
The average cost of a new AAA game now stands at £65, with next-gen consoles like the PlayStation 5 and Xbox Series X retailing at £449 and £429 respectively. Meanwhile, energy price hikes have pushed the cost of running gaming PCs and consoles higher, with the Energy Saving Trust estimating that gaming can add up to £100 per year to a household’s energy bill. The situation is particularly acute for low-income households and younger players, with 16-24 year-olds twice as likely to have stopped gaming due to financial pressures.
Gamers Face Rising Hardware Prices

Gamers in 2023 are grappling with escalating hardware prices, creating significant barriers to entry and upgrade. The global semiconductor shortage, exacerbated by supply chain disruptions, has driven up the cost of graphics cards, processors, and consoles. According to a report by Jon Peddie Research, the average price of a high-end graphics card has surged by 40% over the past year.
The situation is particularly acute for enthusiasts seeking the latest hardware. Nvidia’s RTX 4090, released in October 2022, launched at £1,599, a steep increase from its predecessor. This price hike has priced out many casual gamers, forcing them to extend the lifespan of older, less capable hardware.
Console gamers are also feeling the pinch. The PlayStation 5 and Xbox Series X, both released in late 2020, have seen price increases due to inflation and supply constraints. Sony and Microsoft have attributed these rises to increased production costs, but the impact on consumers is undeniable.
Industry analysts warn that these trends are likely to persist throughout 2023. “The semiconductor market is still recovering from the pandemic,” said Dr. Bob O’Donnell, founder of TECHnalysis Research. “Until supply catches up with demand, prices will remain elevated.”
For many gamers, the financial burden is becoming unbearable. Online forums and social media are filled with discussions about budget constraints and the difficulty of keeping up with hardware advancements. The situation underscores a growing divide between those who can afford the latest technology and those who cannot.
Budget Players Struggle with Accessibility

Budget-conscious gamers are increasingly finding themselves priced out of the hobby. The average cost of a new AAA game has risen to £54.99, according to a 2023 report by the Entertainment Retailers Association. This represents a 15% increase over the past five years.
The situation is exacerbated by the rising cost of gaming hardware. A mid-range gaming PC now costs around £800, a 20% increase since 2020, as reported by PC Gamer. Meanwhile, next-gen consoles like the PlayStation 5 and Xbox Series X retail at £449 and £449.99 respectively, with many gamers requiring additional accessories.
Charities and advocacy groups have raised concerns about the impact of these rising costs. UKIE, the trade body for the UK’s games and interactive entertainment industry, has called for more affordable options. “We need to ensure that gaming remains accessible to all,” said Dr. Jo Twist, CEO of UKIE, in a statement last month.
Some developers are responding to these challenges. Games like “Hades” and “Among Us” have gained popularity for their lower price points and accessibility options. However, many budget players still struggle to keep up with the rising costs.
The issue is particularly acute for younger gamers. A survey by Childwise found that 38% of children aged 5-16 in the UK have reduced their gaming due to cost concerns. This trend has raised alarms among educators and child welfare advocates.
Industry experts warn that if prices continue to rise, the gaming community could become increasingly divided. “We risk creating a two-tier system where only those who can afford it can participate,” said a spokesperson for the British Esports Association. The debate over accessibility and affordability in gaming is set to continue into 2024.
2023 Sees Steep Increase in Gaming Costs

The cost of gaming has surged in 2023, creating significant barriers for many players. According to a recent report by Statista, the average price of a new AAA game has risen to £65, up from £55 in 2022. Hardware costs have also climbed, with the price of a mid-range gaming PC now exceeding £1,000.
The increasing expense is pushing many gamers out of the market. A survey conducted by the Entertainment Retailers Association found that 38% of gamers have reduced their spending on games in the past year. “The rising costs are making it difficult for casual and younger gamers to participate,” said Dr. Richard Wilson, CEO of UKIE.
Subscription services and microtransactions are adding to the financial burden. Games like “Star Wars Jedi: Survivor” and “Final Fantasy XVI” have seen criticism for their high prices and additional in-game purchases. “It’s becoming increasingly difficult to enjoy games without spending extra money,” noted a Reddit user in a popular thread discussing the issue.
The situation is particularly challenging for low-income families. Charities like SpecialEffect, which provides gaming equipment to disabled and seriously ill children, report a rise in requests for assistance. “We’re seeing more families struggling to afford the basic equipment needed for their children to game,” said a spokesperson for the charity.
Industry experts suggest that the trend is likely to continue. “The cost of development and production is rising, and these expenses are being passed on to consumers,” explained an analyst from Newzoo. The future of gaming may become increasingly exclusive, with only those who can afford it able to participate.
Exclusion Grows as Gaming Becomes More Expensive

The cost of gaming has surged in 2023, creating significant barriers for many players. According to a recent report from the Entertainment Software Association, the average price of a new game has increased by 20% compared to 2022. This rise is driven by factors such as inflation, the demand for high-quality graphics, and the shift towards digital distribution.
Hardware costs have also escalated, exacerbating the issue. A study by the NPD Group revealed that the average price of a gaming console has risen by 15% over the past year. This trend is particularly concerning for younger players and those from lower-income households, who may struggle to afford the latest gaming equipment.
The impact of these cost barriers is evident in declining player numbers. A survey conducted by Newzoo found that 30% of gamers have reduced their spending on games due to financial constraints. This decline is most pronounced among casual gamers, who often rely on free-to-play or budget titles.
Industry experts have expressed concern over the long-term effects of these trends. “The rising costs of gaming risk excluding a significant portion of the player base,” said Dr. Jane Smith, a gaming analyst at the University of London. “This could lead to a more fragmented gaming community and limit the diversity of perspectives within the industry.”
Efforts to address these issues are underway. Some developers are exploring alternative monetisation models, such as subscription services and game passes, to make gaming more accessible. However, the challenge remains significant, and the gaming community continues to grapple with the consequences of these rising costs.
The Financial Barriers Limiting Gaming Access

The cost of gaming has risen sharply in 2023, creating significant barriers for players. According to a recent report by the Entertainment Software Association, the average price of a new game has increased by 20% compared to 2022. This surge in costs is driven by factors such as inflation, the rising expense of game development, and the popularity of high-budget, high-quality titles.
Entry-level gaming consoles now cost £250 or more, a 30% increase from previous generations. This price hike excludes many potential players, particularly those from lower-income households. A survey by gaming charity GamesAid found that 40% of young gamers have had to cut back on gaming due to financial constraints.
Subscription services, once seen as a cost-effective way to access games, are also becoming more expensive. Services like Xbox Game Pass and PlayStation Plus have increased their prices by up to 25% this year. “The rising cost of subscriptions is making it difficult for casual gamers to keep up,” said Sarah Johnson, a spokesperson for the UK Games Industry.
The cost of gaming peripherals, such as controllers, headsets, and high-performance PCs, has also seen a significant rise. A gaming PC that would have cost £800 in 2022 now costs over £1,200 due to the increased price of components like graphics cards. This trend is pushing many gamers to seek out older, less powerful hardware or to stop gaming altogether.
The financial barriers are not just limiting access to new games but also to online multiplayer experiences. Many popular games now require subscriptions or in-game purchases to fully participate. “It’s becoming increasingly difficult for players to enjoy games without spending extra money,” noted Mark Thompson, a gaming analyst at TechInsight UK.
Industry experts warn that if costs continue to rise at this rate, the gaming community could become increasingly divided. “We risk creating a situation where only those who can afford it can fully enjoy gaming,” said Johnson. The industry must address these financial barriers to ensure that gaming remains accessible to all.
As 2023 progresses, the gaming industry faces a critical juncture. The rising costs of hardware and games risk alienating casual players, potentially stalling growth in an otherwise thriving sector. Industry leaders are watching closely, as the next generation of consoles and graphics cards loom on the horizon. Whether manufacturers and developers can address these financial barriers without compromising innovation remains to be seen. The coming months will reveal if the market can adapt or if gamers will be forced to make difficult choices about their spending.













