ITVX, the newly rebranded streaming service from ITV, launches this Thursday, replacing ITV Hub. The platform promises a vast library of content, including over 35,000 hours of programming, with 13,000 hours available for free and the rest accessible via a premium subscription. The service will be available on a wide range of devices, including smartphones, tablets, and smart TVs. ITVX aims to compete with established streaming giants by offering a mix of popular shows, exclusive content, and a user-friendly interface. The launch follows a significant investment in original programming, with ITV committing to producing over 6,000 hours of new content annually.
ITVX Streaming Service Debuts This Week
ITVX, the new streaming service from ITV, launches this week. The platform debuts on Thursday, replacing ITV Hub. Viewers can expect a mix of live TV, on-demand content, and exclusive originals.
ITVX will offer over 15,000 hours of content at launch. This includes popular shows like “Coronation Street” and “Emmerdale”. The service will also feature a range of box sets and live channels.
The streaming service introduces a new pricing structure. A basic ad-supported tier will be free, with a premium ad-free option at £5.99 per month. Existing ITV Hub subscribers will automatically transition to ITVX.
ITV’s Director of Digital, Kevin Lygo, expressed enthusiasm about the launch. “ITVX is a significant step forward for us,” he said. “It combines the best of ITV’s content with innovative features.”
The service will be available on a variety of devices. These include smartphones, tablets, smart TVs, and gaming consoles. ITVX aims to provide a seamless viewing experience across all platforms.
ITVX will also introduce a new recommendation engine. This will personalise content suggestions based on viewing habits. The service aims to compete with established streaming giants like Netflix and Disney+.
ITV has invested heavily in original content for ITVX. New exclusives will debut on the platform, including dramas and reality shows. The broadcaster hopes this will attract and retain subscribers.
The launch of ITVX comes amid a competitive streaming market. With a focus on British content and innovative features, ITV aims to carve out a significant share. Viewers can expect a mix of familiar favourites and fresh exclusives.
Major Expansion as ITVX Launches Nationwide
ITVX, the new streaming service from ITV, launches nationwide this week. The platform will replace ITV Hub and offer a wider range of content, including box sets, live channels, and exclusive original programming.
The launch follows a successful trial period and represents a significant expansion of ITV’s streaming offerings. ITVX will be available on a variety of devices, including smart TVs, mobile phones, and tablets.
ITV has invested heavily in the new service, with a reported £30 million budget for original content in the first year. The broadcaster aims to compete with established streaming giants like Netflix and Amazon Prime Video.
Viewers can access ITVX for free with advertisements, or upgrade to a premium subscription for £5.99 per month. The premium tier offers ad-free viewing and exclusive content.
ITV’s Director of Digital, Kevin Lygo, expressed confidence in the new service. “ITVX is a major step forward for us,” Lygo said in a statement. “We believe it offers something unique in the crowded streaming market.”
The launch coincides with ITV’s 65th anniversary, marking a significant milestone for the broadcaster. ITVX will feature a range of classic and contemporary content, celebrating the network’s rich history.
Industry analysts have noted the strategic timing of the launch. With viewers increasingly turning to streaming services, ITVX aims to capture a larger share of the market. The service will be available from 7th December.
New Streaming Platform Hits Screens Across the UK
ITVX, the new streaming service from ITV, launched across the UK this week. The platform brings together ITV’s existing streaming services, ITV Hub and ITV Hub+, under one brand. It offers a mix of live TV, on-demand content, and exclusive original programming.
The launch follows a successful trial period, which began in November 2022. During the trial, ITVX attracted over 1.5 million users. The platform is now available on a wide range of devices, including smart TVs, mobile devices, and gaming consoles.
ITVX offers a range of content, from popular dramas like “Coronation Street” to new original series. The platform also features a dedicated kids’ section, with content from CBeebies and Cartoonito. Users can access ITVX for free, with ads, or subscribe to ITVX Premium for an ad-free experience.
ITV’s Director of Digital, Kevin Lygo, expressed excitement about the launch. “ITVX is a major step forward for us,” he said. “It brings together all of our streaming services under one brand, making it easier for viewers to access our content.”
The launch of ITVX comes as the streaming market becomes increasingly competitive. Other major players in the UK include Netflix, Disney+, and BBC iPlayer. ITV hopes that its strong brand and popular content will help it stand out in the crowded market.
ITVX Unveils Enhanced Streaming Features This Week
ITVX is rolling out enhanced streaming features this week, building on its recent launch. The updates include improved personalisation, offline viewing, and a refreshed user interface. These changes aim to strengthen ITVX’s position in the competitive UK streaming market.
Personalisation takes centre stage with the new “My ITVX” section. This feature learns from viewing habits to recommend tailored content. ITVX’s head of product, Sarah Brown, stated, “We’re committed to making ITVX the most personalised streaming experience in the UK.”
Offline viewing arrives with a download limit of 25 programmes per account. This matches popular competitors like Netflix and Disney+. The feature supports up to six downloads per profile, with a 30-day expiry period.
The user interface receives a significant refresh, focusing on discoverability. A new “Browse” tab organises content by genre, mood, and theme. ITVX reports that beta testers spent 20% more time browsing content with the new design.
These updates follow ITVX’s launch on 7 December 2022, which replaced ITV Hub. The service offers 15,000 hours of content, including 300 original programmes. ITVX’s subscription costs £5.99 per month, with an ad-free tier at £9.99.
Industry analysts note the timing of ITVX’s updates coincides with ITV’s annual results. The broadcaster reported a 15% increase in streaming hours during Q4 2022. ITVX now has over 30 million registered users, up from 25 million in June 2022.
UK Viewers Gain Access to ITVX's Expanded Content Library
ITVX, the newly launched streaming service from ITV, has expanded its content library just days after its debut. UK viewers now have access to an extensive range of shows and films, including exclusive originals and classic favourites.
The service, which went live on Thursday, offers over 15,000 hours of content. This includes popular ITV shows like “Coronation Street” and “Emmerdale”, as well as a selection of British films and documentaries.
ITVX has also introduced a range of exclusive original content. This includes new dramas, comedies, and reality shows, all produced specifically for the streaming platform.
The service is free to use, with ad-supported content. However, viewers can upgrade to an ad-free experience with a subscription. Prices for the subscription service start at £5.99 per month.
ITV’s Director of Digital, Kevin Lygo, expressed enthusiasm about the launch. “We’re delighted to offer UK viewers a new way to enjoy ITV’s content,” he said. “ITVX provides a fantastic range of shows and films, all in one place.”
The expansion of ITVX’s content library comes as the streaming market becomes increasingly competitive. Other UK services, such as BBC iPlayer and My5, also offer a range of free, ad-supported content.
Viewers can access ITVX through a variety of devices, including smartphones, tablets, and smart TVs. The service is also available via the ITVX website.
ITV has stated that it plans to continue expanding the content library. New shows and films will be added regularly, ensuring that viewers have a constant stream of fresh content to enjoy.
ITVX’s launch marks a significant shift in the UK streaming landscape. As the service rolls out, viewers can expect a mix of live TV, on-demand content, and exclusive originals. The platform’s integration with ITV Hub ensures a smooth transition for existing users. With major broadcasters like ITV expanding their streaming offerings, competition in the UK market is set to intensify. The success of ITVX will likely influence future strategies of other broadcasters and streaming services, shaping the evolution of television consumption in the UK.
