Why LA28 is ‘just the start’ in GB’s Olympic dream
The journey towards the Los Angeles 2028 Olympics has sparked excitement among sports enthusiasts and athletes worldwide, with the inclusion of flag football in the upcoming Games. As the non-contact version of American football, flag football has gained popularity across more than 100 countries, attracting over 20 million players globally. The International Olympic Committee (IOC) has recognized the potential of this inclusive and accessible sport, setting the stage for Great Britain to emerge as a strong contender for Olympic medals in flag football.
Pierre Ducrey, the sports director of the IOC, developed a keen interest in American football after attending his first NFL game in 2020. His encounter with the NFL commentator during the Super Bowl in Miami ignited his passion for the sport, leading him to become an avid fan who closely follows every game. With flag football making its Olympic debut at LA28, Ducrey believes that the sport’s fast-paced and innovative nature will bring a fresh dimension to the Games, appealing to a diverse audience of fans and players.
The growth of flag football has been evident in recent years, with Mexico upsetting the USA in the women’s finals at the World Games in 2022 and 2025. Great Britain’s success in clinching the European Championships title has also attracted attention, prompting increased funding and support from organizations like UK Sport and Sport England. The British American Football Association (Bafa) has utilized these resources to enhance the development of an Olympic performance program, enabling GB players to compete at a high level on the international stage. As preparations intensify for the World Championships in Germany and the potential qualification for the Olympics, the momentum behind flag football continues to build, setting the stage for a promising future in the sport.
Overall, the prospects for flag football’s inclusion in the Brisbane 2032 Olympics look promising, with Australia emerging as a key region for the sport’s growth. The NFL’s international flag network, along with plans for professional men’s and women’s flag competitions, indicate a strong commitment towards expanding the sport’s reach and appeal. With NFL players set to participate in LA28 and the possibility of an American football Dream Team taking the stage, the excitement surrounding flag football’s Olympic journey is palpable. As the sport continues to evolve and attract a diverse range of athletes and fans, the road to LA28 marks just the beginning of a new era for flag football on the global stage.
