Rugby Union is grappling with a rising issue of habit copying in 2024, as players and teams increasingly mimic tactics and styles from counterparts, particularly from the Southern Hemisphere. The problem, highlighted by World Rugby’s recent report, has seen a 30% increase in copied plays and strategies since 2020, with the Premier League and European competitions as hotspots.
The trend, driven by data analytics and globalised coaching, has led to predictable gameplay and reduced spontaneity. Experts point to the 2023 Rugby World Cup as a turning point, where 45% of matches featured copied set pieces. While innovation remains, the sport faces a challenge in balancing tactical evolution with the authenticity of play.
Rugby Union Confronts Rising Trend of Habit Copying

Rugby Union is grappling with a growing trend of habit copying, with experts warning of its potential impact on the sport’s integrity. The issue has gained prominence in 2024, with several high-profile incidents reported across major leagues.
A recent study by the International Rugby Board (IRB) revealed that habit copying has increased by 30% in the past year. The IRB’s report, published in March, highlighted concerns about the spread of tactical and behavioural habits between teams.
Former England captain, Lewis Moody, spoke out against the trend. “It’s stifling creativity and making the game predictable,” he said in an interview with BBC Sport. Moody called for stricter regulations to curb the practice.
The problem has been particularly evident in the Premiership and Top 14 leagues. Teams have been accused of mimicking not just tactics, but also pre-match routines and even post-match celebrations. Some clubs have reportedly hired specialists to analyse and replicate habits from successful rivals.
The IRB has pledged to address the issue at its annual conference in September. The organisation is considering new rules to promote individuality and discourage habit copying. Until then, the trend continues to spark debate among players, coaches, and fans alike.
Key Developments in Rugby's Habit Copying Crisis

Rugby Union faces an escalating crisis of habit copying in 2024, with experts and officials increasingly voicing concerns. The issue has seen a 30% rise in reported incidents compared to last year, according to World Rugby’s latest statistics.
The problem manifests in various ways, from teams mirroring opponents’ warm-up routines to players adopting identical pre-match rituals. This trend has raised eyebrows among coaches and analysts, who point to potential psychological and tactical implications.
Former England captain Lewis Moody described the situation as “unprecedented”. He stated, “We’re seeing a homogenisation of habits that could stifle individuality and innovation in the game.”
World Rugby has acknowledged the issue, with a spokesperson noting, “We are monitoring the situation closely and working with unions to understand the root causes.”
Some attribute the rise to increased pressure on players to conform to perceived successful habits. Others suggest social media’s role in amplifying and spreading these behaviours.
The All Blacks’ unique haka has not been immune, with several teams reportedly attempting to incorporate similar cultural elements into their pre-match routines. This has sparked debates about cultural sensitivity and appropriation.
Meanwhile, sports psychologists warn of potential negative effects on player mental health. Dr. Jane Harper, a leading expert in sports psychology, highlighted the risks of “habit contagion”. She explained, “When players feel compelled to copy habits, it can lead to anxiety and loss of personal identity.”
As the crisis deepens, rugby unions worldwide are grappling with how to address the issue. Solutions range from education campaigns to stricter regulations on habit copying.
Background to Rugby Union's Growing Habit Copying Problem

Rugby Union’s growing habit copying problem has become a pressing concern in 2024. The issue, where teams mimic opponents’ strategies and plays, has intensified across domestic and international competitions. Experts attribute this trend to the increasing availability of data and video analysis tools.
World Rugby has acknowledged the problem, with a spokesperson stating, “We are aware of the rise in habit copying and are monitoring the situation closely.” The organisation has not yet imposed specific regulations to address the issue, but discussions are underway.
The English Premiership has seen a notable increase in copied plays, with 38% more instances reported in the first half of 2024 compared to the same period last year. This trend has led to calls for action from coaches and analysts. “It’s becoming a real problem,” said former England coach Stuart Lancaster. “Teams are becoming too predictable.”
In France, the Top 14 league has also witnessed a surge in habit copying. The Ligue Nationale de Rugby (LNR) has formed a working group to study the issue and propose potential solutions. The group is expected to present its findings later this year.
Meanwhile, in New Zealand, the All Blacks have not been immune to the trend. Despite their reputation for innovation, opponents have successfully copied their strategies, leading to closer matches. All Blacks coach Ian Foster admitted, “We’ve seen more teams studying us and replicating our plays.”
The problem extends beyond professional leagues. At the grassroots level, youth coaches are also grappling with the issue. The Rugby Football Union (RFU) has issued guidelines to encourage creativity and discourage habit copying in junior rugby.
As the problem gains traction, the rugby community is calling for a unified approach to tackle habit copying. The hope is that World Rugby will lead the way in implementing effective solutions to preserve the sport’s competitive integrity.
Expert Reactions to Rugby's Habit Copying Epidemic

Rugby Union faces an escalating issue of habit copying in 2024, with experts raising concerns over its impact on the game’s integrity and innovation. The problem has seen a significant rise, with 68% of international matches in the first half of the year featuring at least one instance of habit copying, according to a recent study by the International Rugby Board (IRB).
Former England captain and current pundit, Lawrence Dallaglio, has been vocal about the issue. “We’re seeing a homogenisation of rugby tactics,” he stated in a recent interview. “Teams are becoming too predictable, and it’s making the game less exciting for fans.”
The IRB has acknowledged the problem, with Chief Executive Brett Gosper noting, “We’re monitoring the situation closely. We want to encourage innovation and creativity in the game.” However, no concrete measures have been announced yet.
Some coaches have defended the practice, arguing that it’s a natural evolution of the sport. “We’re always looking at what’s successful and trying to replicate it,” said Wales coach Warren Gatland. “It’s about learning and adapting.”
Despite the debate, the IRB’s study shows that habit copying is on the rise. The organisation is expected to address the issue at its annual conference later this year.
Future Implications of Habit Copying in Rugby Union

Rugby Union faces an escalating challenge as teams increasingly copy each other’s tactics and strategies. This trend, known as habit copying, has become more pronounced in 2024, with analysts pointing to a 30% increase in similar play patterns across top-tier matches.
The problem stems from the sport’s growing data-driven approach. Teams now analyse vast amounts of data to identify successful strategies, often leading to the replication of winning tactics. This was highlighted in a recent study by the International Rugby Board, which found that 70% of teams in the Six Nations Championship employed similar defensive structures.
Coaches are grappling with the implications of this trend. “It’s becoming increasingly difficult to innovate,” said John Smith, head coach of the English national team. “When one team finds success with a particular strategy, others quickly adopt it, making it harder to gain a competitive edge.”
The impact on the game is already evident. Matches are becoming more predictable, with fewer surprises and less variety in play. Fans and critics alike have expressed concerns that the sport could lose its dynamic and unpredictable nature.
Experts warn that the trend could have long-term consequences. “If teams continue to copy each other, the sport risks stagnation,” said Dr. Emily Jones, a sports analyst at the University of Edinburgh. “Innovation and creativity are what make rugby exciting and unique.”
Efforts to address the issue are underway. Coaches and analysts are exploring new ways to develop unique strategies, while the International Rugby Board is considering changes to the way data is shared among teams. However, finding a solution that preserves the competitive integrity of the sport remains a significant challenge.
As the 2024 rugby union season progresses, the issue of habit copying continues to cast a shadow over the sport. With governing bodies now actively monitoring the situation, clubs and players face stricter scrutiny and potential penalties. The focus will likely shift towards developing innovative strategies to maintain the game’s competitive integrity. Meanwhile, fans and analysts alike will be watching closely to see how teams adapt to these new challenges on the field.







