Tag: Fan Engagement

Football matchdays are becoming unexpected bridges between generations, with fans of all ages gathering to share the experience. Last season, over 1.2 million grandparents...

Football clubs across the UK are losing touch with their supporters due to poor communication and neglect, according to a recent survey by the...

Psychologists have uncovered the psychological significance of sports rivalries, revealing why these intense competitions captivate millions. Recent studies, published in the Journal of Sport...

Football fans are embracing the unique atmosphere of away games this season, with clubs reporting a surge in ticket sales for away fixtures. The...

Supporters across the UK have shared the deep personal significance of matchday rituals, revealing how these traditions enhance their football experience. From wearing lucky...

Football fans outside the Premier League demonstrated extraordinary passion and unique traditions throughout 2023, with supporters in South America, Africa, and Asia creating unforgettable...

Lower league clubs across the country are delivering raw, unfiltered football this season, offering a stark contrast to the polished performances of the Premier...

Football clubs are discovering that matchday experiences, rather than headline news, are driving fan engagement. Recent data from sports marketing agency Two Circles reveals...

The Premier League has announced that fixture timing will play a crucial role for clubs this season due to the condensed schedule and international...

In a single season, promotion from the Championship to the Premier League has dramatically transformed the culture at Brentford FC, according to club officials...

Supporter groups across the UK are increasingly shaping club policies, with their influence reaching unprecedented levels in recent years. From stadium redevelopments to player...

Fan Trust Boards, independent organisations representing supporters' interests in football club decision-making, are gaining significant traction in 2024 across the UK. With over 30...

Football clubs across the UK are facing mounting fury from fans over their silence during the ongoing cost-of-living crisis, with supporters' groups accusing clubs...

Football clubs across the UK are facing mounting fury from fans over their silence during the ongoing cost-of-living crisis, with supporters' groups accusing clubs...

A new study by the University of Sheffield has revealed that authenticity is the top priority for UK sports fans when engaging with their...

Football fans across the UK are crediting the matchday experience as a key factor in fostering club loyalty, with 78% of supporters surveyed stating...

Football fans are shaping club identities more powerfully than ever, according to a new study released yesterday by the University of Liverpool. Researchers analysed...

Leading sports brands are overhauling their digital content strategies in 2024, focusing on search intent to engage fans more effectively. Nike, Adidas, and Puma...

Football clubs across the UK are experiencing a surge in organic search traffic, with match previews emerging as a key driver. Since the start...

This weekend, the spotlight shifts from league tables to local rivalries as a series of high-stakes derbies take centre stage across the country. From...

The England and Wales Cricket Board (ECB) launched The Hundred, a radical new cricket format, in 2021, revolutionising the sport's culture in England. The...

Football clubs in League Two face an exceptionally challenging promotion battle this season, with only three automatic promotion spots available for 23 teams, compared...

In the 2023 season, smaller stadiums across the UK have significantly amplified the home advantage for football clubs, according to a comprehensive analysis by...

Hesgoal, a leading football streaming platform, has announced a significant upgrade to its service, launching today. The revamp introduces high-definition streaming, an enhanced user...

Liverpool Football Club has launched its official 2023-24 season programme, featuring exclusive content and stunning photography to celebrate the club's rich history and upcoming...