William Hill, the UK-based betting and gambling company, reported a robust third-quarter performance, defying industry-wide challenges. The firm saw a 15% increase in net revenue, reaching £322.2 million for the period ending 30 June 2023, as online betting surged amid the Euro 2020 football tournament. The results, announced on Thursday, highlight the company’s resilience in a shifting market landscape, with online revenue growing by 30% to £210.4 million, while retail revenue fell by 37% to £111.8 million due to ongoing COVID-19 restrictions. The company attributed the strong performance to strategic investments in digital platforms and popular sports events. However, William Hill also noted a 10% decline in operating profit, which fell to £54.6 million, citing regulatory changes and increased marketing costs.
William Hill Posts Robust Q3 Figures Despite Industry Challenges

William Hill has reported resilient third-quarter figures, defying broader industry challenges. The UK bookmaker posted a 5% year-on-year revenue increase to £356.1 million for the 13 weeks ending 30 September. This performance comes despite a tough operating environment marked by regulatory pressures and economic uncertainty.
Online net gaming revenue rose by 4% to £207.5 million, while retail net gaming revenue fell by 7% to £148.6 million. The decline in retail reflects ongoing shifts in consumer behaviour, with more customers opting for digital channels.
CEO Ulrik Bengtsson attributed the strong results to strategic investments in digital products and customer experience. “We continue to invest in our digital capabilities, which is driving customer engagement and revenue growth,” he stated in a trading update. Bengtsson also highlighted the company’s focus on responsible gambling initiatives, which he said were “central to our long-term success.”
The results were released as William Hill prepares for a potential takeover by US-based Caesars Entertainment. The £2.9 billion deal, announced in April, remains subject to regulatory approvals. Analysts expect the acquisition to close in early 2022, pending final clearance from the UK’s Competition and Markets Authority.
William Hill’s performance contrasts with broader industry trends, with many competitors reporting declines. The company’s ability to grow revenue in a challenging market underscores its strategic focus on digital transformation and customer retention.
Company Reports Revenue Growth Amidst Changing Gambling Landscape

William Hill has reported a 10% increase in revenue for the third quarter of 2023, marking a strong performance amidst significant shifts in the gambling industry. The company’s total revenue reached £345.1 million, up from £313.7 million in the same period last year.
The growth was primarily driven by the company’s online division, which saw an 18% increase in revenue. This surge was attributed to a rise in customer engagement and successful marketing campaigns. William Hill’s retail division, however, experienced a 12% decline in revenue, reflecting the ongoing impact of the COVID-19 pandemic and changes in consumer behaviour.
The company’s chief executive, Ulrik Bengtsson, expressed satisfaction with the results. “We are pleased with our performance in the third quarter, particularly the strong growth in our online business,” he said in a statement. Bengtsson also highlighted the company’s ongoing efforts to adapt to the evolving regulatory landscape.
William Hill’s results come as the gambling industry faces increased scrutiny and regulatory changes. The UK government recently announced plans to reduce the maximum stake on fixed-odds betting terminals from £100 to £2. The company has been proactive in preparing for these changes, investing in new products and services to cater to the shifting market dynamics.
Despite the challenges, William Hill remains optimistic about its future prospects. The company is focusing on expanding its digital offerings and enhancing its customer experience. With a strong third-quarter performance, William Hill is well-positioned to navigate the changing gambling landscape.
William Hill's Q3 Results Defy Industry Downturn Trends

William Hill has reported resilient third-quarter results, bucking the wider industry downturn. The UK bookmaker saw revenue dip just 1% year-on-year to £262.3 million, outperforming rivals.
Online net gaming revenue fell 3% to £170.1 million, but retail revenue held steady at £92.2 million. The company attributed this stability to strong sportsbook performance and effective cost management.
CEO Ulrik Bengtsson highlighted the results as a testament to the company’s strategic focus. “We’ve delivered a solid performance in a challenging market,” he stated in a trading update.
The results contrast with wider industry trends, with many competitors reporting steeper declines. William Hill’s performance comes amid ongoing industry shifts, including increased regulation and changing consumer habits.
The company’s online sportsbook revenue grew 2%, offsetting declines in other areas. Retail sportsbook revenue remained flat, while online gaming revenue fell 11%.
William Hill’s results come ahead of its planned merger with Caesars Entertainment. The deal, announced in April, is expected to complete in the second half of 2021, subject to regulatory approvals.
Analysts had anticipated a more significant decline given the current market conditions. The results suggest William Hill is weathering the storm better than many of its peers.
The company maintained its full-year guidance, expecting to deliver “strong underlying performance”. It remains focused on integrating its online and retail operations ahead of the Caesars merger.
Strong Q3 Performance Signals William Hill's Strategic Resilience

William Hill has reported a robust third-quarter performance, defying industry headwinds. The UK-based betting and gaming company saw a 5% year-on-year increase in net gaming revenue, reaching £511.3 million for the period ending 30 June.
The company’s online division drove much of this growth, with revenue rising 12% to £312.7 million. Retail revenue, however, declined by 19% to £198.6 million, reflecting the ongoing impact of COVID-19 restrictions and reduced footfall.
William Hill’s strategic focus on digital transformation appears to be paying off. The company has been investing heavily in its online platform, including the integration of new features and improved user experience.
“Our strong Q3 performance demonstrates the resilience of our business model and the success of our strategic initiatives,” said CEO Ulrik Bengtsson. He highlighted the company’s ongoing efforts to streamline operations and enhance customer engagement.
The results come amid significant industry shifts, including regulatory changes and increased competition. William Hill’s ability to navigate these challenges has been noted by analysts. “William Hill’s Q3 results are a positive sign of its strategic resilience,” said one industry expert.
Looking ahead, the company remains focused on its digital growth strategy. It aims to capitalise on the increasing trend towards online betting and gaming. The full impact of these efforts is expected to be seen in the coming quarters.
Industry Shifts Fail to Dampen William Hill's Q3 Success

William Hill has reported a resilient third quarter, defying industry headwinds with a solid financial performance. The UK-based betting and gambling company saw a 1% increase in net gaming revenue to £520.4 million for the three months ending 30 June. This comes despite a challenging period for the sector, marked by regulatory changes and shifting consumer behaviour.
Online gaming revenue surged by 10% to £331.1 million, offsetting a 15% decline in retail revenue to £189.3 million. The company attributed the online growth to successful marketing campaigns and a strong sports calendar. Retail revenues, however, continued to feel the impact of the pandemic and regulatory restrictions.
William Hill’s chief executive, Ulrik Bengtsson, expressed satisfaction with the results. “We are pleased with our Q3 performance, particularly the strong growth in our online business,” he said in a statement. The company also highlighted its progress in integrating Sportech’s assets, acquired earlier this year.
The results were announced as the company awaits regulatory approval for its £2.9 billion sale to US gaming giant Caesars Entertainment. The deal, first announced in April, is expected to close in the second half of 2021, subject to regulatory and shareholder approvals. William Hill shares were up 2.3% following the Q3 results announcement.
William Hill’s robust Q3 performance highlights its strategic adaptability in a rapidly evolving industry. As the company continues to navigate regulatory changes and shifting consumer preferences, its strong financial results underscore the effectiveness of its multi-channel approach. Looking ahead, the integration of its US operations and the expansion of its digital offerings will be key areas to watch. The broader context of industry consolidation and increasing competition will likely shape William Hill’s trajectory in the coming quarters, as it seeks to maintain its market position and drive sustainable growth.













