Tag: Sports marketing
British Sport Urgently Needs Better Storytelling, Experts Say
British sports authorities face urgent calls to improve storytelling to engage younger audiences and boost participation. Experts warn that without compelling narratives, the sector...
UK Fans Prioritise Authenticity in Sports, Study Reveals
A new study by the University of Sheffield has revealed that authenticity is the top priority for UK sports fans when engaging with their...
Fans Reveal How Matchday Experience Boosts Club Loyalty
Football fans across the UK are crediting the matchday experience as a key factor in fostering club loyalty, with 78% of supporters surveyed stating...
Sports Brands Adapt Content to Match Fan Search Intent in 2024
Leading sports brands are overhauling their digital content strategies in 2024, focusing on search intent to engage fans more effectively. Nike, Adidas, and Puma...
Olivia Smith: Women’s Football’s First Million-Dollar Player
Olivia Smith is making waves in the world of women's football, becoming the first player to command a £1 million transfer fee when she...